Deferred Deep Linking: Guide
14 days ago
4 min read

Deferred Deep Linking: Guide

Brands can attract potential customers with mobile promotions that direct non-users to a particular content page inside an app thanks to deferred deep linking. 

Deferred Deep Linking: What Is It?

Deferred deep linking is a marketing tool that reaches potential customers through external digital channels and securely directs them to the information and advertisements inside an app. Users that use deep linking are taken directly to the particular content page associated with the link after downloading and running the app, saving them from browsing the app for the desired content. The ideal method for directing non-users from such an ad to an app is deferred deep link.

What Is The Process For Deferred Deep Linking?

Deferred deep linking works by leveraging mobile and non-mobile channels to bring visitors to a specified point inside the app after directing them to download it. The procedure is as follows:

  • A brand delivers a link to its website using texts and emails, emails, social networking sites, QR codes, etc.

  • The customer selects the link to access the app store webpage to download the app.

  • When users open the app after downloading it, it directs them to the content page associated with the link. 

As more non-users download and interact with the app, the user experience and engagement are enhanced. The deferred deep link brings users immediately from installing the app well within the app store to the specific content associated with the link, saving them from having to browse to the app store, install the application, and then search through it to discover the things they want.

Why Would You Use Deferred Deep Links?

There are a number of reasons why a company might want to send as many clients as possible to their app rather than their website, and deferred deep linking is a particularly efficient and secure way to do this.

  • Compared to the mobile responsive website, the native app could offer more features and be simpler to use.

  • Users of the app might spend more, interact with it more frequently, and be friendlier, which would lower your expense of contact.

  • It might be challenging to gain awareness for the site and the availability of potential clients due to fierce rivalry within search engines within the same industry.

  • Huge audiences accessible through email, social networks, and other digital means may be more easily convinced to download a mobile app and achieve goal sales than mobile via a responsive website.

Hence, deferred deep connections are a powerful acquisition and re-engagement tool.

Deep links are primarily an effective marketing strategy for interacting with current app users, but deferred deep connections provide three advantages:

  • Easily attract and bring onboard new app customers from various digital sources.

  • Re-engage current customers beyond your app.

  • Try to regain lapsed customers who have uninstalled your app by retargeting them.

Get New Users And Have Higher Engagement. 

As previously indicated, deferred deep linking enables the effective promotion of content particular to an application via new channels, enabling it to reach a bigger audience. It can be utilized to gain new users. When clicked, the link can determine whether the user has the application installed.  

If the user is not installing the app, the link takes the user to the landing page with the link to the app store for the particular device/ mobile they are using. And when users download and launch it, the deferred deep link immediately brings the user to the app page specified in the link they initially clicked once it has been downloaded and opened.

From the initial point of contact to the successful completion of your intended conversion, consumers are guided through a smooth journey, building new, higher levels of engagement with users.

Apps can increase conversions among new users as a result. This method's users are much more likely to become customers than users obtained through other means. When compared to a user who downloads the app but does not onboard or finish any in-app action even without the app installed, which will also lead to a broken link and the loss of a potential customer, the user who converts in the first instance is also far more likely to turn into a retained, engaged, and active user. You can now safely sell to these people through previously unavailable channels.

Re-engage current users

Push notifications with deep links direct current app users to specific app content. When a user is disinterested or has turned off push notifications from your app, deferred deep links let you cast a wider net to reach these people.

 This function offers an alternative that is less intrusive than sending several push notifications to disinterested users, which could cause them to uninstall the app. In contrast, push notifications might have previously been utilized to engage these users. This presents a new chance for reestablishing contact with a conversion-driven promotion that will remind consumers of the original purpose for installing the app if the user doesn't have push notifications or has stopped using it.

Regain lost customers

You can re-engage consumers who have before used the app but deleted it by making use of locations where you still have exposure. If you have the users' email or phone numbers, you can contact them via a deferred deep link with a specific offer to persuade users to install your app again. If you have a sizable social following, you might be able to attract the interest of past users and encourage them to download your app again. 

You may regain these people by sending them to a conversion-focused page in your app and latching onto their initial interaction.

To Sum It Up:

Deferred deep linking technology makes personalization of web-to-app ads, mobile push notifications, and other marketing tools possible. Customers are directed to specific content from the notification using this strategy. To increase brand recognition and user trust throughout the user experience, deferred deep links can be configured, including your brand in the domain and product information in the link itself.