Hidden Messages in Company Logos You See All the Time

Color Combinations for Logos

Every brand necessitates a color palette for its logo, even if it's solely black and white or a variation of gray tones; that in itself constitutes a color palette. Combination logo designs utilize color combinations to convey their essence.

Color operates on a primal level, evoking specific emotions in the viewer's mind. Before anyone delves deeper into your logo or becomes acquainted with your business name, they can discern your identity and purpose solely from your logo's color palette.

In combination logo designs, individual colors harmonize to etch brands into memory. When crafting a logo, the colors you select play a pivotal role in its efficacy, and by extension, in your brand's prosperity.

Eager to delve into various types of combination logo designs? Explore the video below or continue reading to discover exceptional color combinations that can ignite inspiration for your logo design.

What does color do?

Color evokes emotions. Based on culture, traditions and even our own evolution, each color has deep-rooted psychological associations. For example, yellow evokes friendliness, while brown is more rugged and natural.

yellow outline of a dandelion with a warm gray image of a bee overlaid on it

Colors are hard workers. They tell stories, convey moods, communicate price points and connect ideas.

Aesthetically, color can play lots of different roles in logo design. You can use color to enhance design elements or to set a tone, you can make color the focal point or keep it in the background.

Sometimes, using black can make the other colors in a logo pop. In other logos, black is the main event.

Logo Combination Designs

Colors do it all—and they do it in an instant. That’s why it’s important to explore all of your color options and choose the right combination for your logo

How many logo colors do I need?

There’s no set rule on how few colors you should use in your logo. You might only need one or two. How many colors you need depends on what your logo has to say for your brand.

Most logos use two or three distinct colors. Typically, it’s one primary color and one or two accent colors to give the logo more dimension and put the brand’s whole personality on display.

You’ve seen great logos that only use one color. Sometimes all you need is literally just one color or a few different shades of the same color. Other times, it makes sense to use a wider color palette to tell your brand’s story visually.

Conclusion

In summary, a brand's logo color palette is vital for expressing identity and evoking emotions. Whether monochrome or multi-colored, colors play a crucial role in logo design, conveying messages and establishing connections with the audience.

The choice of colors influences the logo's impact and memorability, with each color contributing to the overall brand impression. While there's no fixed rule on the number of colors, careful consideration ensures the logo effectively communicates the brand's essence visually.

Color Combinations to Inspire Your Logo Designs