The Interface of marketing and strategy

The Interface of marketing and strategy

By George S. Day

1990

ISBN 10: 0892328096
ISBN 13: NA
Publisher: JAI Press, Elsevier
Author: George S. Day
Publish Date: 1990
Page count: 453
Title: The Interface of marketing and strategy
Edition notes: Includes bibliographical references.
Subjects: Marketing, Decision making., Marketing, Management.
Contributions: Day, George S., Weitz, Barton A., Wensley, Robin, 1944-
Publish places: Greenwich, Conn
Series: Strategic management policy and planning ;, v. 4
Format: NA
Dimensions: NA
Weight: NA
Pagination: xxi, 453 p. :
Page count: 453