This article will give you the necessary steps to take in order to optimize your YouTube SEO.
You may be a person that spends hours on end watching videos but never bothers to share them. Or maybe you're someone who uploads their own content onto the platform, but hasn't put much thought into the process of optimization? Either way, there's something here for everyone!
In order to get more views on YouTube, you need to make sure that your videos are optimized for search.
To do this, it's important to create a video with an immersive and engaging title, description, thumbnail, and tags. This will allow people who come across your video in the future to be able to find it easily.
YouTube is constantly updating its algorithms so as soon as you figure out what works best, there's a chance that it may not work anymore. To avoid this happening, you should try to create new videos as often as possible.
Take a deep dive into SEO.
SEO is a tricky subject as it can be very in-depth and quite complicated for most people to understand.
That's why most people avoid it, which is a wrong move as understanding SEO has some of the greatest benefits of ranking your videos and content higher in the YouTube search results and on google if done.
SEO knowledge and tools are widely accessible online, and it may be a minefield for individuals just starting out with creating an online business.
But, If you can understand SEO basics, you are already on the right path to getting results, a lot sooner than you think. There are many tools and resources available, along with many online courses and training programs available to teach you everything you need to know about SEO
Understanding the concepts of SEO will help you understand how to get your content to rank while also understanding how to craft better titles, tags, and descriptions to give you higher chances of your content being found and discovered.
What is SEO?
SEO is short for Search Engine Optimization. The main concept used to rank content in search engines like Google, Yahoo, Bing, YouTube, etc.
Using SEO you have a higher chance of getting your video on YouTube faster than you do with high-ranking material on search engines like Google.
To get the best possible outcome for your videos on YouTube, you should start putting in place the best SEO practices when you're making content.
Here are some simple processes for using SEO
By search-related keywords into your titles, descriptions, and written pieces, you can use SEO to help your content rank higher.
You can use short or long-tail keywords to have the best chances of ranking.
Look at the keywords your competitors are using and see if you could also create content around it.
So with these simple processes in place to have the best chances of ranking above your competition in the search results.
Use YouTube SEO Tools to Boost Channel Rankings
There are plenty of tools available online to help simplify the SEO process. You can invest in paid platforms to help simplify the processes for your YouTube content with the likes of:
- Morning Fame
- VidIQ
These are all wonderful tools, but you also have access to other greater and free resources that may help you rank higher.
Below is a list of some of the Free and Paid tools you can look into with:
FREE TOOLS
- Ubersuggest
- Answer the Public
- Ahrefs (Free Keyword Tool)
- Keyword.io
PAID TOOLS
- Ahrefs
- SemRush
- Mangools Keyword Finder
- Moz
Each has its unique preferences alongside advantages and disadvantages.
Use SEO as an asset or resources
When building the foundations of your YouTube channel and content, there are a lot of useful and specific resources available within the platform itself alongside some additional addons that you can invest in to create a more streamlined user experience.
These other assets and resources can greatly help increase your chances of success as they will help you to create a consistent routine when publishing content regularly.
You can utilize other resources to help your videos to rank in the search engines by adding keywords in your titles, descriptions and tags.
A useful tip with tags is to type in the relevant keywords you want to rank for and deliberately type in misspelled keywords as people always misspell the words they use to search for key items and specific content so this will allow you to take advantage of the competition.
Additionally, you can invest in paid services to help speed up your keyword research processes with:
⦁TubeBuddy
⦁VidIQ
⦁MorningFame
Most of these additional resources are free; some are paid, but it depends on your preferences and budget.
Optimizing your videos for YouTube SEO
YouTube is the biggest video-sharing platform, with over a billion videos uploaded every day. It has become an important tool for businesses to promote their products and services. However, when you upload a video to YouTube, you will notice that the title and description are not optimized for search engines.
This can affect your search engine rankings, as well as your audience's experience. You should optimize your videos for YouTube SEO to increase the number of views and reach of your videos.
Here is my Checklist for YouTube SEO Optimization
Initial Uploading Process
- Input Keywords
- Provide A Description with Keywords in the First Paragraph
- Title Less Than 15 Words
- Add Chapters
- Use Numbers in List
- Upload In HD Graphic
- Capitalize Each New Word
- Say The Keywords In The Opening Line Of the Video
- Highlight Benefits to your Audience
- Researched Video Tags
- Relevant Keywords may be Added
- Add Video To Specific Playlist
Upon Video Uploading
- Review the Video
- Check Your Keywords is Right Spelling
- Add Call to Action In Your Cards
- Add End Screen (Suggest to a Related Videos)
- Add Affiliate links if you have some product or services to promote
- Recommend Videos To Watch (Just like on the end Screen)
- Add Call To Action as the first comment
- Add To Your Blog - Optional
- Email To Your Subscribers - Optional
Thumbnail Design
- Use Bold Colours
- Add Benefit In Text
- Text On Mobile Must Visible
Conclusion
In this blog, we will be discussing everything you need to know about optimizing your YouTube videos for better rankings. From understanding what SEO is, to using YouTube SEO tools to boost your channel's visibility, we discuss it all!
By the end of this blog, you will have a better understanding of how to optimize your videos for greater visibility on YouTube.
Check out my other blog for more in-depth information on Youtube SEO: Digitalmobilesapp