Visual content represents an incredible 91% of all social media engagement today. So images, graphics and videos wield immense power to captivate audiences and drive results on leading platforms like Instagram. But simply posting any visual content you have on hand won’t necessarily translate to next-level reach and engagement for brands in 2024.
Carefully configuring visual creative elements to align with Instagram's latest recommended specifications for each placement can make a major impact. In 2024, understanding the current most effective image sizes and dimensions is more vital than ever.
This up-to-date guide covers everything brands, marketers, bloggers and creators need to know about crafting perfectly sized Instagram images guaranteed to perform this year across every format. Let’s dive into the ideal creative specs to dominate on Instagram in 2024.
Best Feed Post Image Size - 1080 x 1080 Pixels In 2024, Instagram feeds feature polished squared-off posts that shine brightly amidst streams of content. Thankfully, the classic 1:1 image dimension formula still works wonderfully to capture attention while retaining a cohesive symmetrical feed layout.
Recommended 2024 Instagram feed post image size:
1080 x 1080 pixels (square 1:1 images)
Top Instagram Stories Image Size - 720 x 1280 Pixels Stories revolutionized image sharing and discovery on Instagram thanks to an intimate full screen Snapchat-style format. Brief disposable content thrives when sized specifically to fill mobile devices without awkward borders or cropping. The original Stories dimension standard remains ideal in 2024.
Best 2024 Instagram Stories image size:
720 x 1280 pixels
Perfect Instagram Reels Image Size - 1080 x 1920 Pixels Reels represent the future of social video in 2024. These vertical short form videos feel incredibly immersive on mobile, especially with vibrant expanded dimensions. Landscape orientation helps Reels stand out boldly in feeds and the Explore tab.
Ideal 2024 Instagram Reels image size:
1080 x 1920 pixels (landscape 9:16)
More Top Instagram Image Sizes Needed in 2024
Along with the top performing sizes highlighted above, ensure you’re adhering to Instagram's general guidelines and requirements for visually sharing to feeds, Stories, Reels along with Instagram Live broadcasts and video calls in 2024:
Feed image posts: 1080 x 1080 or 1080 x 1350 pixels
Stories: 720 x 1280 pixels
Live videos: 600 x 1067 pixels minimum
IGTV videos: 720 x 1280 pixels minimum
Reels: 1080 x 1920 pixels
Carousels: 1080 x 1080 pixels per image
Profile avatar: 110 x 110 pixels minimum
Highlights covers: 110 x 110 pixels minimum
Tips for Perfectly Sizing 2024 Instagram Images
Follow these pro tips for scaling photographs, digital artworks, logos and any visuals headed for your 2024 Instagram posts:
Use templates and presets matching 2024 sizes for one-click resizing.
Maintain images' original aspect ratio and never disproportionately stretch or skew visuals.
Strategically crop around subjects when consolidating sizes to keep focal points prominent.
Compare resized images beside original files at 100% size to ensure quality remains.
Boost color and contrast when editing smaller dimensions so subjects pop as overall size shrinks.
Refer back to Instagram's Creative Hub platform and Later's Instagram image size calculator for up-to-date mobile create specs.
By taking the time to intentionally rework photographs and graphics to align with Instagram's latest recommended sizes and dimensions for 2024, brands can expect beautiful optimized images primed for engagement across every placement.