The fast-rising popularity of whey protein sports supplements in recent years has demonstrated an upward trajectory in the field of protein powder nutrition. A recent study on consumer behavior for the protein powder market revealed that income and gender do not influence on choice of protein they make. The desire for strength and physical fitness is the key factor behind the growing protein powder market.
Endurance and flexibility are key reasons behind the growth of the protein powder market. Increased consumer health consciousness, adoption of an active lifestyle, and technological advancements in the food industry have fostered innovation in protein supplements recently. Increased health costs further encouraged people to shift to healthy alternatives and take preventive health actions.
Governments increasingly pushing the production of high-grade protein products resulting in growth in the US protein powder market. Major growth in the protein powder market is attributed to main nutritional applications such as sports and infant formulas, and clinical and functional foods. Leading companies in the protein powder market are centered in the US and EU, projected to have decent growth over the next five years.
Traditionally consumers of protein powders are athletes and bodybuilders. Increased consumer health consciousness and the rapid expansion of dietary supplements are recreating interest in the protein powder market.
Source: The Insight Partners