Tech startup HappyShappy recently announced the winners of “The Big Festive Giveaway”, a Diwali themed online contest aimed at celebrating the diversity and spirit of Indian women entrepreneurs. The startup joined hands with MissMalini, acclaimed Bollywood entrepreneur & author as well as six women-led homegrown brands from across the country. It also revealed its plans for the upcoming holiday season. Here are all the details!
At a time when the issue of FOMO and social anxiety looms large among the youth, the pressure of putting one’s best foot forward and having fun during holidays exacerbates matters. To promote mental wellness and enjoy Diwali 2019 in its true spirit, Delhi based startup HappyShappy recently joined hands with MissMalini and hosted “The Big Festive Giveaway”. Uniting women from all over India and celebrating their diversity, participants re-lived their fondest Diwali memories, shared life experiences, and connected with new people with matching interests.
Participants majorly comprised of users of the HappyShappy app as well as members of MissMalini’s Girl Tribe (MGT) platform. MissMalini is a well renowned Bollywood insider, entrepreneur, author, blogger, and role model for young women. The MGT comprises of over 30,000 women who talk, share, support and inspire each other through an active Facebook group and meet-ups. Similarly, 85% of HappyShappy’s 6,00,000 users are primarily women who use the app for discovery, positivity, entertainment, and shopping.
Winners Announced
After sifting through a wide gamut of entries, the judges chose three winners from across India.
- Srijita Banerjee
- Tamanna Suchdev
- Ankita Shri
Each winner received a beautiful gift hamper worth Rs. 10,000, with products ranging from fashion to beauty, food, female hygiene, and sustainable décor. The products came from six women-led homegrown brands - Femizen, GO Naturals, Laiqa, Wasted, Freedom Tree Homestore, and The Crumble Affair. Our heartiest congratulations to the winners!
More Magic in Store for Christmas
HappyShappy has often been in the news for hosting numerous events and contests, from fashion workshops for budding entrepreneurs to open dialogues on mental wellness to pop-ups featuring local talent. Journeying further on its mission to support mental wellness and spread positivity, the startup yesterday announced it plans to play Santa this holiday season. Christmas will come early for the HappyShappy community. Users will get yet another opportunity to win exciting essentials to pamper themselves during the holidays.
Sana Sood, Co-Founder & Creative Head of HappyShappy, and the brains behind The Big Festive Giveaway reveals, “As a discovery platform, HappyShappy aims to bring the best ideas and products to your fingertips. This season, we’re going to play Santa and surprising our growing community with gifts, experiences and some really cool new features on the HappyShappy App.”
HappyShappy is encouraging its users to browse their fresh product collection. Their expanded holiday assortment features new items by homegrown brands than any other season, including hundreds of exclusives in 20+ categories. Users can expect the deep availability of hot items and will be delighted as new products become available on the app throughout November and December.
About HappyShappy
Delhi based HappyShappy is a discovery platform for India’s best ideas, products, inspiration, as well as horoscopes. It’s the one place to save all the things one loves from anywhere else on the web. It celebrates the best of India’s homegrown brands and provides consumers with a variety of content across 20+ categories – fashion, gifting, beauty, food, decor, jewellery, weddings, and more. By connecting users looking for amazing inspiration and unique products, and sellers who want to reach relevant customers on an aesthetic platform, the startup is making India much happier, one user at a time.
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