Off-page SEO:- It helps drive organic traffic and raise the brand awareness of the website. It is also called Off-site SEO. In other words, the process of promoting your website on other relevant websites and social media channels like Facebook, Instagram, YouTube, etc.
Some important points about Off-page SEO are as follows:-
The main purpose of Off-page Seo is to get quality backlinks from other websites.
When you receive more backlinks from other websites then your website credibility increases.
The search engines like Google and Bing will rank you better for targeted keywords.
If you create backlinks from toxic or low-quality websites, then there is a probability that Google will penalize your website.
If Google penalizes your website, then you will be able to see a drop in website ranking and traffic.
There are 7 common ways to get backlinks for Off-page SEO are
1. Question and Answer Websites
2. Image Submission
3. Video Submission
4. Local Map Submission
5. Social Sharing
6. PPT Sharing
7. Blog Posting
It helps you to make users aware of your product and services of your company and guides them to your website.