Google does not show the same results to everybody for a specific keyword. The search results that are provided by Google are influenced by various factors, including the user's location, search history, browsing habits, language preferences, and other personalized settings which was done on their system. These factors should help Google to deliver more relevant and tailored results to individual users.
For example, if two users located in different countries search for the same keyword, they may see different search results in Google. Google mainly aims to provide localized results by considering the user's geographical location and presenting content that is more relevant to their region.
Additionally, Google also takes users into account a search history and behavior. If you frequently search for specific topics or visit certain websites, Google may personalize your search results to align with your preferences and previous interactions on it.
However, it's important to note that while personalization is a significant factor in search results, Google also strives to present objective and relevant information related to queries. They prioritize providing accurate and useful results to users, regardless of personalization factors.
If you want to see more general and unbiased search results, you can try using private browsing modes, clearing your search history and cookies daily, or using search engines that prioritize privacy and do not personalize results as extensively.
Overall, the search results you see on Google are a combination of factors, including personalization, location, search history, and other settings, to enhance your search experience and deliver content that is most relevant to you.