Marketing is an art in itself but digital marketing is a different ball game altogether. The novelty and always being on the job to look for what is going viral on the internet is not an easy task. Coming up with your brand’s witty take on the trends is the rule of the game.
Here are 61 digital marketing quotes to inspire you and make you wanna start marketing something!
1. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
This digital marketing quote is about how competitive businesses have become in the world of Internet shopping. The customer sees all the products of different brands more clearly than ever before! So you have to be very innovative and creative to beat the competition.
2. “Google only loves you when everyone else loves you first.” – Wendy Piersall
This digital marketing quote is the real truth about SEO. A company needs to become popular everywhere else before Google’s algorithm picks it up.
3. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
This digital marketing quote is about the importance of building an online presence for every business. Producing good social media content is now non-negotiable
4. “Inspiration is the most important part of our digital strategy.” – Paull Young
This digital marketing quote is about how having good ideas is the most important thing for digital marketing. Having the skill to generate good ideas would make someone irreplaceable.
5. “New marketing is about the relationships, not the medium.” – Ben Grossman
This digital marketing quote is about building a relationship with the consumers. It is about what emotion you evoke in a consumer. Creating content that consumers find relatable and funny is the key strategy of brands these days.
6. “The best marketing doesn’t feel like marketing.” – Tom Fishburne
This digital marketing quote best explains what modern-day marketing feels like to the consumer. It doesn't feel like someone is pitching a product to them. It feels like telling a compelling story to people which grabs their attention. As a result, it makes them remember the brand in a positive way. Cred is a great example!
7. “SEO is not something you do anymore, it’s what happens when you do everything else right” – Chad Pollitt
This digital marketing quote speaks about the modern way of doing SEO. You don't do it the traditional way. You create a great product and market it well. The SEO will take care of itself.
8. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
This digital marketing quote tells about transforming or evolving according to the changing needs of the consumers. And not being rigid and following the old strategies.\
9. “It’s hard to find things that won’t sell online.” – Jeff Bezos
This digital marketing quote shows the power of the Interner. You can sell almost everything online. This makes it necessary to market your products online.
10. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
This digital marketing quote describes how businesses need to adapt to the changing demands of the consumer. If they don't reach the customer where they spend most of the time these days, the business will become obsolete.
11. “Think about what the user is going to type” – Matt Cutts
This digital marketing quote is a powerful statement. Knowing what people are going to type on social media is an innovative way to create content that would give you brand recognition.
12. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
This digital marketing quote aptly describes the part experimentation plays in marketing. The idea that works today may not be relevant tomorrow. And the idea that was laughed upon yesterday may work wonders today.
13. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”– David Meerman Scott
This digital marketing quote is about having just the right information about your products so that the buyer’s needs are fulfilled. Having a great product description online is a boon!
14. “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” – Seth Godin
This digital marketing quote is about not trying to deceive a customer for a short-term gain. These kinds of incidents make the consumers have a negative image of the brand and they would make sure that others don't fall into the same trap. And your company will lose not one but a significant number of customers.
15. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar
This digital marketing quote is about leveraging the power of modern technology for the best results. A business can reach more people in a better way now.
16. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
This digital marketing quote is about being as truthful about your brand on the internet as you are in the offline world. Don't make promises that you can't keep. And don't say something that would harm you in the long run.
17. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
This digital marketing quote is about how having a better conversion rate is better than getting large traffic. It is better to prioritize customers that make the purchase than to get more people to visit your website.
18. “The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”. – Kim Walsh
This digital marketing quote describes the modern marketeer aptly. He loves to experiment. He knows that data is the foundation for creating campaigns and content. He justifies every penny spent on acquiring a customer.
19. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
This digital marketing quote shows the true evolution of marketing. It is no longer that the brands are what they projected them to be. They are what the customers tell each other about it now.
20. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
This digital marketing quote highlights the importance of the purpose and mission of a business over the product or services they provide. That’s why companies that work on climate change and green energy get good press and are doing good business.
21. “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
This digital marketing quote is about building an online community before making a sale. A marketeer needs to build a community that loves the brand and would trust it enough to buy its products.
22. “The brands that can connect with the client in a real way will win” – Gary Vaynerchuk
This digital marketing quote is about building human relationships with clients. The brand needs to know the client well on a personal level and then try to provide tailor-made products and services to them.
23. “Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.
This digital marketing quote is about customer retention. Good marketing will get the customer through the door. However, it is more important to provide quality to them and good customer support to keep them coming back.
24. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
This digital marketing quote describes how great marketing makes the customer feel empowered and educated. A customer who understands via marketing, how the product can ease their life, would become a permanent customer.
25. “You have to understand as a marketer that consumers are functioning in the age of efficiency.” – Mitch Joel
This digital marketing quote is about the efficiency that the internet has brought in today’s day and age. You get anything you want with the click of a button. It reaches you quicker than it used to earlier. So, you need to market your product better and position it as the most efficient in its category.
26. “In the time it took you to read this sentence 20 million emails have been sent.” – John Watton
This digital marketing quote shows the power and reach of email marketing. You can send an email containing informative articles and a subtle hint of your product. You can send follow-up emails. To be able to harness the power of emails today is a skill you must have.
27. “Your goal should be to own quality time in your customer’s inbox.” – Drew Davis
This digital marketing quote is about sending organic emails to your customers so that when they read them, they feel a connection with the brand.
28. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
This digital marketing quote is also about doing email marketing right. The content of the emails should be interesting and engaging to the receiver (customer).
29. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” – Erik Harbison
This digital marketing quote again showcases the importance of email marketing. Emailing provides an opportunity to connect with a customer on a personal level.
30. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
This digital marketing quote is about niche marketing. The consumer who wants some specific features in a product is in a better position to buy it. As compared to the consumer who either wants a lot from the product or doesn't knows what exactly he wants.
31. “Signing up is a powerful signal of intent to buy. Send them email until they do.” – Jordie van Rijn
This digital marketing quote is about being relentless and sending emails until the consumer signs up. Sending follow-up emails is a must-do.
32. “Personalisation — it is not about first/last name. It’s about relevant content.” – Dan Jak
This digital marketing quote is about sending tailor-made content and sales pitch to match the requirements of individual consumers. Do this and see its magic!
33. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
This digital marketing quote is the importance of showcasing your brand in the emails you send. The customers recognize your brand and not the writer behind the email.
34. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
This digital marketing quote also highlights the value of emails. It is a personal level of communication. People read emails very carefully, so the content should be useful, otherwise, you may end up in the spam folder.
35. “Cher’s “If I could turn back time” is actually about her sending an email campaign with a mistake in it.” – Alex Williams
This digital marketing quote is about being diligent in sending marketing emails. Everything should be checked twice. The spellings, grammar, spacing, tone, images, layout, and much more.
36. “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
This digital marketing quote tells us what marketing has to do for the business. Brand tell their stories via marketing. With social media, the brand’s purpose has become to get their customers to tell their story to the people.
37. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor
This digital marketing quote is about remembering the real purpose of marketing. You don't do it to gain followers, you do it to make sales. Sales are the ultimate purpose of marketing.
38. “The secret to getting results from your social networking is to act like a member, not a marketer.” – Mari Smith
This digital marketing quote is about how to handle social media marketing. Always talk to the audience like you are a part of it, using common language and creating relatable content. A marketeer shouldn't act like the leader of its followers on social media. It would be a recipe for disaster.
39. “The future of business is social.” – Barry Libert
This digital marketing quote is the present-day reality of marketing. A business can't imagine being successful if it doesn't use social media efficiently.
40. “Content is fire; social media is gasoline.” – Jay Baer
This digital marketing quote aptly describes the growing importance of social media for marketing. Every business needs to create marketing content to stay relevant and to be in the game. These days you get more attention through creative content on social media platforms than traditional advertisements.
41. “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
This digital marketing quote is about not stressing over the number of followers you have and focusing on the people who are actually a part of the community that you have created. Only those people care about what you have to offer. They have the belief that it would make the world better.
42. “Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg
This digital marketing quote is about the key difference between social media and email. Social media for brand recognition and staying relevant among the people. Email means serious business. Emails are for closing the sale.
43. “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst
This digital marketing quote is about the redundancy of the old ways of marketing in the modern-day social media world. Repetition of your sales pitch won't work on social media. It would just annoy people. People don't use social media to see sales pitches. They are here for interesting content. Making a sales pitch through a variety of content will make you unstoppable!
44. “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill
This digital marketing quote is how having a unique way of saying things can help brands to leverage social media. It’s not about the different platforms. It is about how having uniqueness and style of presentation will make stand above the crowd.
45. “Social media is about sociology and psychology more than technology.” – Brian Solis
This digital marketing quote is about how social media marketing is more about consumer psychology than technology. The marketeer needs to make the consumer think about his product even when they are not using social media.
46. “If content is king, then conversion is queen.” – John Munsell
This digital marketing quote shows how the content is equally important as the sale. Good quality content will lead to sales in most cases.
47. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
This digital marketing quote describes modern-day marketing. You don't sell a product, you sell the feeling that the consumers experience by buying it. You don't sell a car, you sell the comfort and convenience that comes with it.
48. “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
This digital marketing quote is about having a good content strategy. You have to plan your content pipeline for days, weeks, and months. You have to be disciplined about it.
49. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley
This digital marketing quote is about creating content that makes for a rich experience for the consumers. They should feel inspired and willing to take action(Purchasing).
50. “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
This digital marketing quote is the biggest differentiator between traditional marketing and content marketing. Traditional marketing was a monologue – one-way communication. However, content marketing is a conversation. People engage with your content and spread its reach further.
51. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose
This digital marketing quote is also about the importance of content marketing. Traditional marketing helped brands to portray themselves as great companies. Content marketing is where the brands can show that they are great companies.
52. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis
This digital marketing quote is about how content leads to revenue. Content helps to create a community. The community prospers on trust and reliability. And the trust leads to sales.
53. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’” – Jamie Turner
This digital marketing quote is about the personalization of content for a person, area, town, city, or country. The one size fits all strategy doesn't work in the social media world. People want the content to be relatable. They should be like, “How did he know that!?”.
54. “Content is the reason search began in the first place.” – Lee Odden
This digital marketing quote shows the value of content. People don't search for the brands, they search for the content that the brand created. The content gives them recognition and the community that they desire.
55. “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons
This digital marketing quote is about the quality of content over the platform. Good content will always find takers irrespective of the platform. Content drives the platforms and not the other way around.
56. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth
This digital marketing quote is the recipe for creating amazing content. It should be easy to understand. It should be short, no one wants to read essays. And lastly, it should hold the consumer, until he finishes reading it.
57. “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
This digital marketing quote is about the purpose of creating marketing content. It should compel the consumer to take action. That is the ultimate goal!
58. “Maybe stories are just data with a soul.” – Brené Brown
This digital marketing quote describes what marketing stories are. They are stories where we have a hero and other characters and where the plot is held together by data.
59. “Make the customer the hero of your story.” – Ann Handley
This digital marketing quote is another way of saying that the customer is the king. The content should always reflect that.
60. “Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin
This digital marketing quote is a great recipe for creating content. Tell a true story as people relate to it better. Make it engaging as there is a lot of other content available. Make it relevant as no one would believe that a man can fly.
61. “I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas” — David Ogilvy
This digital marketing quote is about what a copywriter should be remembered for. Their ideas. The ideas that changed the way brands are seen. The ideas that became a sensation. The ideas that became addictive jingles. The ideas that made the brands successful.
Digital marketing is an ever-growing field. We see good content on most days. On some days, we see really great content which amazes us. These digital marketing quotes are by some of the veterans of the field. We hope that they inspired you!