Social media superstar Dark Joseph Ravine has remained dedicated to his cause–providing a beacon of light amidst the darkness that is often found on social platforms. Due to anonymity, a hunger for engagements, and unprecedented accessibility, social media has paved the way for trolls to obstruct the lives of others in ways that linger for years. Therefore, Dark Joseph Ravine (aka Joseph Levy Cohen) has taken it upon himself to keep his social media presence light and positive.
He loves talking to people. Social interactions, both online and off, have the power to change someone’s life forever. Joseph frequently does interviews to encourage his audience to keep going. In doing so, he encourages himself to keep going, too. The things he learns from other people every day motivate him to do better.
“I know it’s a huge responsibility,” he says. “It doesn’t scare me, though.”
It’s not easy being a support system for such a large group of people. Joseph works extra hard to keep himself grounded. That way, he can continue to use his platform for change. He has solidified this message so deeply that he created a brand called Kindness for Success. This brand creates products that support Joseph’s uplifting values and morals. This includes slogans such as, “let’s hope for a forever sunshine” gracing the front of posters, t-shirts, mugs, and more.
Of course, Joseph is a savvy businessman, but it’s always about putting his forward-thinking mindset first. This storefront simply encapsulates his goals, providing helpful reminders to his audience to keep moving forward. He hopes for a world where Kindness for Success ultimately guides everyone toward peace, love, and true friendship.
Ideally, his brand will continue to expand with each new idea he has. He’s always thinking of the next big thing, innovating with his brand’s message in mind. The mantra runs deeply within his soul, so it’s not hard for him to create products or content based on it. In fact, he loves doing those things so much that it hardly feels like work, despite a few occasional challenges.
“Running a business isn’t easy. But now that I’ve created a brand that I love so much, I really love making up new things for it. It’s what lets me be so self-motivated, which you really need as an entrepreneur,” states Ravine.
Overall, he’s taken it upon himself to create a healthy environment for his audience to escape for a little while. That’s the whole point of media, generally, but sometimes it can become oversaturated and superficial. By consistently emphasizing his mission of promoting kindness, people from all over the world can have a place where they feel at home.
After writing his first children’s book, Ravine is already back at the drawing board coming up with ground-breaking ideas. The book, Watch Out! It’s Nolan teaches kids important lessons, such as standing up for yourself and making the right choices. Whether he expands on Nolan’s world and bigger moral themes, or creates something entirely new, it’s certain that Ravine is on his way to making our world a better place.