1. AFFILIATE MARKETING:
Affiliate marketing is a marketing strategy where it uses individuals, companies, platforms, websites to promote their products and services.
They promote our products and services in their websites, so that there followers can visit it. They can click on the content available in the websites and they can select their wished item and they can buy them. So that their product will be purchased and the affiliates gets the percentage in their sale.
There is a agreement between producers and affiliates where they get the payment based on the number of purchases done by the customers. If customers buy more products they will be paid more, if they buy less products they will be paid less.
There is also a type of payment to affiliates which is if customers fill any forms or if they are in mailing list, publishers will get a commission from it.
So finally we can say that content will be posted in others websites by giving commission in exchange and to increase their revenue they will use affiliate marketing.
2. INFLUENCER MARKETING:
Influencer marketing is a marketing strategy where they uses influential people to promote their products and services.
The people who can influence in social media called influential people.
They promote the products and services, so that their followers will see and purchase them. By using these type of influencers marketing people will increase their sales.
Influencers will be given commission in the form of money for the action or by giving free product, etc.
It uses social media platforms like Instagram, Facebook, YouTube. The people who are active in these social media will promote and increase our sales.
The number of likes, shares, comments and views will also result in our sales. Influencers include Celebrities, Industry leaders, Media personalities, etc.
The main reason is to bring awareness in particular brands and products.
Finally, we can say that influencers will promote products and services and get their commission in different forms.