Labels come in all different shapes and colours, from basic thermal labels to inventive die-cut labels. Each has its merits and demerits. Your selection of labels should be based on your branding priorities.
In this blog post, we will discuss the unique label kind, holographic labelling. Holographic labels are a unique way to add a touch of sophistication and class to your product packaging. They can be used to make your product stand out on the shelves, enhance the perceived value of your product, and attract more customers.
However, you must know there is a distinction between holographic labels and hologram stickers. While the first one is a label with an iridescent effect, the latter one is a sticker made with logos or serial numbers. Hologram labels may be used by businesses to demonstrate authenticity and safeguard original products because they are difficult to counterfeit.
Now let’s see how you can take advantage of holographic labelling with these five tips.
1. Choose the Right Material
The first step in creating a successful holographic label is to choose the right material. You want a material that will be durable enough to withstand wear and tear while also making sure that it doesn't detract from the overall look of your product's packaging.
There are many different types of materials available, so do your research and pick one that is best suited for your product's needs.
2. Provide Enough White Space on Labels
Once you have your choice of material, you need a label design. But there’s something to remember while designing the label. It’s the white space.
It's crucial to consider leaving enough empty space on the label when working with something as remarkable as holographic label material. Your design's empty spaces enable the holographic effect to stand out without being obstructed by ink or other printed materials.
3. Include Your Branding Elements
The next important aspect of your labels is branding.
When designing a holographic label, it's important to include all your branding elements, such as logos, colours, fonts, etc. It helps create consistency across your products and makes them instantly recognisable when displayed on store shelves.
Holographic labels also help establish trust among potential customers who may not know much about your brand yet. So it is essential to use branding elements in a wise manner.
4. Don't Add More Gradients
Colour transitions are aesthetically pleasing, but sometimes you may end up with too much of a good thing. Your package already has that colour-shifting rainbow look, thanks to holographic label materials. Adding any more colour transitions on your label will only make it disorganised.
So use what is necessary to make impactful labels. Anything more than that will only be a distraction to your customer.
5. Add Texture
Adding texture can add a unique dimension to any label design and make it stand out from other products on the shelf. Textured labels can help draw attention to specific parts of the label or provide contrast between sections in order to give it more depth and interest. Additionally, they can help add visual interest without compromising the overall look and feel of the label design.
6. Block Holographic Effect Using White Ink
Even while the holographic shine is undoubtedly beautiful, other components need to stand out on their own. If you are not cautious, certain label inks are transparent enough for the holographic appearance to appear through small elements like text or logos.
So, for any sections that need to be opaque, you will need to take action to block off that impact. Have your printer apply white ink on holographic substrates to generate opacity, which masks the holographic effects.
7. Use Special Effects
Special effects such as embossing, foil stamping, or die cutting can give your holographic label some extra oomph!
These effects can be used in creative ways, such as highlighting certain words or phrases or providing emphasis through colour contrast and texture. Just be sure not to overdo it; you don’t want these effects to distract from the overall message you are trying to convey with your design.
8. Select Suitable Laminates and Varnishes
After spending money on creative holographic labels, the last thing you want to do is hide what makes them unique.
For both print durability and the overall visual appeal of the product labels, laminates and varnishes are crucial. But certain varnishes and laminates are more appropriate for holographic labels than others.
For holographic label materials, glossy laminates and varnishes are often the finest choices. The reason is that matte surfaces will ultimately degrade the holographic appearance. But a glossy lamination or varnish will shield your ink from scuffs, scratches, and other dangers, in addition to allowing the holographic material to fully show through.
9. Keep it Simple
Lastly, remember that simplicity is key when it comes to designing an effective hologram label for your product packaging. Too much information or too many graphics will only serve to confuse potential customers instead of helping them understand what they are purchasing from you—so keep it simple!
Conclusion
Designing an effective holographic label for your product packaging does not have to be complicated. With these five tips in mind, you can create an eye-catching label that will draw attention and increase sales!
With careful consideration given towards material choice, branding elements, texture usage, special effects application, and simplicity, you can craft a unique label design that sets you apart from competitors on store shelves.
We hope this article helped you understand holographic labels better. You can also reach out to DAL - the best label printer in Australia for more discussions on your labelling needs.