The entire cosmetic industry is very vast, with numerous products that are heavily consumed daily by all, especially women. With so many products catering to each tiny detail associated with enhancing your facial features and general appearance, their impact cannot be denied. Lipsticks, eyeshades, foundation, concealer, and primer are some of the claimed makeup products.
In the case of eyeshades, they not only make your eyes look even more tempting and define them but also emanate in an eclectic diversity and textures. You have a free choice to elect from matte and glossy eyeshades, and nude or vibrant hues as well. They are comprehensive palettes consisting of a variety of eyeshades, and you can select whatever complements your dress and your inclusive look. These eyeshadows need to be portrayed in custom cosmetic boxes that further augment the general product feel and vibe.
When these cosmetic boxes are constructed taking your brand message into consideration, they not only convince the consumers to proximately purchase them but also cast a permanent impression in their eyes. With such cosmetic boxes packaging, customers are going to reminisce about your brand in the long run, and if they like the overall quality, they will surely contact you for future purchases as well.
1. PICK AN EMINENT SUBSTANCE
The entire construction material of the packaging has a big influence on how the product looks and feels overall. The market offers a diversity of choices, including cardboard and plastic, etc. Each material has benefits and drawbacks of its own. The former is cheap, versatile, and sustainable, but it might not be as strong as plastic or metal. Plastic, on the other hand, is robust, light, and water-resistant, but it is still not ecologically friendly.
Reflect on your target market, your product's price point, and the overall brand image you want to project when selecting the material.
2. TAKE THE RIGHT DIMENSIONS
To create a distinctive product, the custom cosmetic boxes’ entire dimensions are vital to ponder. The dimensions should accommodate the number of eyeshadows you intend to add inside them, and their form should be practical for both storage and use. The most typical shape is square, but you can also prefer other shapes as well, to distinguish your product.
3. VIBRANT BOX AESTHETICS
You need to choose the correct colors and design theme that aligns well with your brand identity and portrays your brand message concisely to the target audiences. If you want to focus on any single aspect that differentiates your brand from others, for example, sustainability, you can use the colors and theme wisely and accordingly. For youth as your target audience, you can pick up more engaging and vibrant colors.
4. DON’T IGNORE THE FINISHING
The eyeshadow box's finish has a significant bearing on the product's entire appearance and feel. Reliant on the eyeshadows you are retailing and the persona of your brand, you can select from glossy, matte, or metallic finishes. When you consider finishing utterly, you can come up with more enhanced boxes with a sleek and smooth texture.
5. FUNCTIONALITY COMES FIRST
The entire boxes should be created in a manner to offer extreme functionality to the users. The navigation should be super-convenient, thus it should offer a stress-free opening and closing so that users don’t experience any issues when unboxing the product. If you want to replace some specific eyeshadow, the box should offer a convenient replacement as well and protect the product throughout on the way to transit.
6. UTILIZE CUSTOM INSERTS
To keep the entire product assembled in the best manner, there is no better way than to use custom inserts. These prevent the product from deteriorating during shipment. Moreover, these inserts are also well-known for providing extra support to the product and enhancing its overall luxurious looks and ambiance. You can make these inserts from different material choices, such as foam, cardboard, etc.
7. OFFER CUSTOMIZATION
When you offer custom features such as custom printing, the entire packaging becomes even more suited for your brand. You can imprint your brand details on these boxes, to make them stand out and create unique patterns that instantly grab the attention of the customers. Also, mentioning these details on such boxes is beneficial for your brand’s marketing.
8. GIVE SPECIAL OFFERS AND LIMITED EDITIONS
If you want to make a buzz about your brand and create some curiosity in the target audience regarding your brand, you can mention any special offers on these boxes. In addition, you can come up with a limited edition of these boxes encompassing a different design, as per your decided theme. This will entice the customers even more regarding any special upcoming event of your brand.
The Mailer Box offers the finest custom cosmetic boxes that are the hot talk of the town. For details regarding how we offer customization in packaging, feel free to contact us.