All About Audi

AUDI Logo Meaning

The company name is based on the surname of the founder, "August Horch". "Horch" in German means "listen" which on translation into Latin becomes "Audi".

In 1932, the four companies Audi, DKW, Horch and Wanderer joined together to form a Auto Union AG, which later becomes AUDI AG. And from here Audi get its 4 rings.

Brand Overview

Founded:- July 16, 1909

Founder:- August Horch

Headquaters:- Ingolstatadt, Germany

Owner:- Volkswagen Group

Subsidaries:- Lamborghini, Audi Sport GmbH, Ducatti, Italdesign Giugiaro

AUDI AG, also known as Audi, is a German Automobile Brand that designs, engineers, produces, markets and distributes luxury vehicles. Audi has been a majority owned subsidiary of Volkswagen Group since 1966. Audi, along with BMW and Mercedes-Benz, are among the best-selling luxury automobile brands in the world.

Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology."

AUDI RINGS

The Audi symbol is four rings that reflect the four manufacturers of Auto Union. This Audi emblem signs the association of the brand Audi with others: Horch, DKW, Wanderer: the initial ring from at the left side represents Audi, the next represents DKW, the third is Horch, then the fourth ring is Wanderer.