7 Must-Have Features for Successful Ecommerce Web Design

A well-designed e-commerce website can help to increase sales, improve user experience, and enhance the brand image.

It’s no more a bonus; a website is a business necessity today. However, it is not enough to have the bare minimum. A website, specifically for e-commerce, is only helpful if it is functional and engaging. 

So, we have compiled a list of 7 must-have features to help you create an effective e-commerce web design.

1. User-Friendly Interface

The first feature of any e-commerce website is a user-friendly interface. In simple words, it should be easy to navigate, and products should be easy to find.

Users’ attention span has reduced; if they don’t find a website engaging, they can quickly move on to the next best thing. So, it is essential to keep your e-commerce web design incredibly user-friendly.

Statistically speaking, users spend less than a minute on web pages across industries. Only a remarkably user-friendly interface can improve this average user time for your website. Web designers use many techniques in this pursuit.

For example, web designers know that people spend 80% of their viewing time on your website's left side and 20% on its right. So, they put a major focus on the left side of your website.

2. High-Quality Product Images

A website is never complete without relevant images. High-quality product images will pull your customers in and encourages them to check out what products and services you offer. It also gives the customers a detailed idea of what they are buying.

If these images are mediocre or low-quality, your customers will directly relate them to your product quality.

3. Simple and Secure Checkout Process

Ensuring an easy checkout process is essential to keep customers engaged and prevent cart abandonment. The longer the process, the higher the chance to leave without placing the order.

This feature is vital to gain revenue. Web designers again follow many techniques to ensure a simple checkout process.

●       Ensure the products on the checkout page are clickable. It’s to review what they have selected and confirm everything is right before buying. This prevents your buyers from going back and forth.

●       Keep the process as short as you can. Ideally, your user should be able to place an order in three or fewer steps.

●       Display several checkout buttons at different spots on the page. It ensures users can easily find the checkout button. Besides, it also encourages them to complete the order.

4. Responsive Design

Your e-commerce website should have a responsive design that can adapt to different screen sizes and devices, including smartphones and tablets.

Nowadays, customers increasingly purchase online and engage with companies via their mobile devices. So, if the website isn’t responsive on their device, it can affect the whole user experience.

Essential elements of a responsive e-commerce web design:

●       Make sure the design can adjust to multiple screen sizes, layouts, and resolutions.

●       Do a mobile-friendly test to guarantee the site looks excellent on all mobile devices.

5. Integration with Social Media

We have come to a point where social media is a key factor in most of our decisions. It may be to buy a smartphone, travel, or watch a movie. Everything is connected to social media in some way or another.

Just the same way, social media integration can help to increase brand awareness, drive traffic to your website, and engage with customers.

You can be on several social media platforms such as Twitter, Instagram, or Facebook. Connect them to your e-commerce web design and make it easy for your users to find out more about you.

6. Customer Reviews and Ratings

Nowadays, people are not buying anything before looking at reviews and ratings. They are avidly using platforms like Youtube and Google to check out the reviews of their desired products. If they are good, they are more likely to purchase them.

So, save them the trouble and display customer reviews and ratings on your website itself. It can help build trust and increase sales. They provide valuable social proof for potential customers.

However, make sure these reviews and ratings section is easy enough to find in your e-commerce web design.

7. Analytics and Reporting

Analytics and reporting can provide valuable insights into customer behaviour, sales performance, and website traffic. This data can be used to make informed decisions and optimise your e-commerce website.

In recent years, it has become a crucial part of e-commerce web design. So, be certain to discuss this with your web designer.

Final Say

In summary, a successful e-commerce web design should have many features to make it functional and profitable. Along with what we discussed, from a user-friendly interface to analytics and reporting, you should also consider the following:

●       Clear product descriptions

●       Easy search

●       Filtering options

●       Product recommendations and upselling

By incorporating these features into your e-commerce website, you can boost sales, enhance user experience, and create a favourable brand image.

Looking for affordable website design in Brisbane?

You can talk to Make My Website.