6 Big Link Building Myths You Should Know in 2023?

The SEO space is overloaded with a lot of opinions.

And Many myths about link building have been circulating for years, making it difficult to determine what is true and what is not.

With this large amount of conflicting and confusing information, it is difficult to devise an exact link building strategy.

Here comes the most relevant question into the picture - Whom you should trust? 

Worry no more!

In this article, we will discuss 6 big link building myths that you should know in 2023.

We will explain why each myth is inaccurate and provide evidence and insights that show why certain link building strategies are increasingly important in the modern digital landscape. 

6 Link Building Myths

We recommend you pay attention to the link building myths prevailing in the SEO landscape. 

Myth #1 - DA, PA Score Defines Link Quality 

DA, PA score is a predictive metric, but Google is not behind in deciding these metrics. They are solely third-party metrics.

So how do we exactly measure the quality of a link?

Domain scores from numerous data sources usually diverge from one another, so who can you trust? The answer is none.

These solutions pale in comparison to the crawl Google has. Their datasets and algorithms are all distinct, and a great deal is missed when calculating a website's score.

It's a given that Google has no interest in using any of these scores when deciding how to rank sites or deal with links from them.

What are the common traits of a good link?

• Linking domain provides content related to your business.

• The link domain has considerable traffic value.

• Anchor text is appropriate.

• The page that is linked offers value to users.

• The site has a content editorial process in place.

Myth #2 - Link Building = SEO

Link building is not everything. There are other facts to SEO!

Many misconstrue links as their 100% SEO efforts. We accept the fact that links are of great importance.

However, the capacity for links to pass maximum value has a lot of assumptions connected with it.

While they can be the biggest factor, you will only get part of the benefit if your website is full of technical faults, has subpar content, or has a bad user experience.

The last one is particularly true once your site begins to rank on Page 1.

You'll not stay there long if you provide a bad user experience.

It's also essential to realize Page 1 of Google continues to move further away from the "10 blue links" of days past. If you're not optimizing for a variety of search features – images, videos, People Also Ask, carousels, and so on – then you're missing a lot of traffic opportunities.

There are dozens of results frequently to click on before coming to the #1 organic result, particularly on mobile. It would help if you had more than links to capture many of these placements.

Though organic rankings remain a top priority, pay attention to all the other spots on Page 1. You'll need optimized content, image, and video.

Myth #3 - Guest Posting is Dead 

There are many people who are in doubt about the significance of Guest Posting.

Through guest posting, you can link your website to high-value websites. From the standpoint of Google, getting a link from a high authority website act as a trust signal.

Why would search engines penalize you for getting recommended by prominent websites?

Acquiring organic links through guest posting is not the concern here. You should refrain from spammy link-building activities.

So you must focus on ethical link building activities that fetch your relevant links. 

Enhance your digital marketing strategy and boost your online presence with guest posts! Even if they're no-follow links, you can improve your brand recognition and drive more visitors to your website.

Myth #4 - Ignoring The Importance Of Internal Linking 

Ignoring internal linking optimization is a common mistake many webmasters make. It can take a lot of work to keep up with, especially for larger websites.

However, it is one of the fastest ways to increase SERP visibility. Internal linking allows you to vary link anchor text to individual pages, which can improve rankings for many keyword phrases.

By optimizing internal linking, you can expect a boost in the number of keywords that rank, the average ranking of those phrases, and the amount of organic traffic coming to the website.

It also helps control where links appear and provide a second navigation path for users and search engines.

To get started, link pages with similar content and ones with backlinks. This helps set up thematic authority and pass link equity.

Myth #5 - Backlinks Are The Number 1 Linking Factor 

Years back, Senior Strategist Andrey Lipattsev declared that links, content, and RankBrain were the top three factors that Google considers when ranking pages.

But if this were true, it would ignore many other signals, such as user experience, query intent, and many other ranking factors, to prioritize pages by the number of backlinks they have.

John Mueller even clarified this, stating that Google uses different algorithms to rank results for other searches, depending on user intent.

Studies have shown, however, that pages in the top three results tend to have many backlinks. The question is: do such pages rank high because of their backlink profile, or do they have so many backlinks because they are ranking high?

 It's all relative. Would a page in the fourth position but with twice as many clicks eventually overtake a page in the second position with twice as many backlinks?

How do search engines like Google and Bing weigh these different factors? We don't know, so we should keep our strategy open. Do this mean backlinks aren't an important ranking signal? Not. Links may influence search results more when other factors are equal.

Myth #6 - Asking For a Link is Spammy Activity 

Reaching out to someone in exchange for the link is not spam activity. Many experts suggest that you can ask people to link to your site.

But, If you’re reaching out manually or reclaiming citations from directories or publications - It is not a trait of natural link building. 

Conclusion 

At this point, you get to know the top 6 myths related to link building. There is no need to pay heed to rumors around this space.

Link building will give you tremendous results, given you’re doing it the right way! To make the most out of link building, you need to follow the best practices.

Do you know any other myths or false information related to this? Comment below, and let us know what else you consider a link-building myth.

If you need any kind of Content Writing or Link Building Services, feel free to contact us!