5 Tips to Energize Inbound Market With Interactive Content
Inbound marketing is becoming increasingly popular among businesses. Customers in the modern-day look to content for help in answering questions, locating data, and interacting with firms before making a purchasing decision.
There is so much information being published every day; how can you make yours stand out? Because there are over two million new blog entries every day, companies need to get innovative to attract readers and keep them interested.
By doing so, they get a tactical advantage that helps them achieve their overall company goals. The key is to spread interactive content. User experience is enhanced and your message is better understood when you actively promote content that invites visitors to interact with it.
When users interact with your information, you may solve their specific problems and deliver actionable insights to them. You can reach more people and have more of an impact if you provide a selection of interactive information that can be adapted to different learning preferences.
By meeting people where they are, you will have far greater success with your content marketing efforts. Here are five forms of content that will strengthen your inbound marketing, helping to motivate your visitors to take action based on your message.
1. Informational Slideshows
Users are more likely to stay on your site and explore the information if you use a slideshow. You may increase your SEO ranking and spread information in manageable pieces by using them. Your audience will enjoy the opportunity to rapidly absorb your content rather than having to read lengthy paragraphs.
An additional perk of making slideshows is that they may be shared on other sites like SlideShare and LinkedIn. For this to be effective, you must make sure that any links you provide lead directly to your website's landing page.
Put together a slideshow with Google Slides or PowerPoint based on your most-read or evergreen blog posts. To facilitate reading, please keep your slides short. Use internal links and references to boost your content's authority, drive more readers to your site, and attract more high-quality inbound links.
2. Quizzes
Quizzes, in a nutshell, are fun and useful tools that offer individuals an exclusive experience. Having customers provide their contact information to receive tailored results is a great approach to adding new subscribers to your email list.
You can also use quizzes to gain insight into your prospect's personality. The data here will help you fine-tune your content strategy to your target demographic, strengthen customer-focused activities, and bring innovative new product and service concepts.
Promotion of quizzes on your website or Facebook business page yields the best results. Use a tool like Typeform or Quiz Maker to create your own. Make sure the information you are publishing is relevant to your industry by testing it. Shared user data can serve as a powerful incentive for more people to join in.
3. Evaluations
The Content Marketing Institute claims that quizzes and polls are the two most popular forms of interactive content. Similar to quizzes, evaluations let people learn something useful about themselves while also providing entertainment.
Using assessments as part of your content marketing plan will help you learn more about your personas, provide more value to your audience, and ultimately increase the size of your email list. Maintain a focus on topics that are important to the audience you're trying to reach and the field you operate in.
Finally, you may utilize the data to make targeted email marketing for individual users. As a result, you should expect increased list engagement and a corresponding acceleration of lead progression in the purchase funnel.
4. Calculators
Online calculators are a time-saving alternative to guesswork for visitors who need a rapid solution. Incorporating calculators into your brand's digital offerings is a simple way to improve your users' overall experience.
Use consumers to estimate their body mass index for health and fitness brands, or define the dollar amount your visitors will need to retire comfortably depending on their existing living expenses with the help of an interactive tool.
It is important to think of novel approaches to retaining the interest of site visitors. In reality, higher time-on-site metrics indicate to search engines that your information is valuable and worthwhile.
5. Dynamic Infographics
As opposed to other forms of information, infographics generate the most positive reactions and shares on social media. Humans prefer to take in information in a visual form, so it's helpful when data-driven features can be presented similarly. Infographics are a valuable addition to any content marketing plan.
Sharing such photographs on a dedicated blog post, syndicating them on high-traffic content sites, and promoting them via several social media platforms is a great way to increase brand recognition and interest.
Allowing viewers to save your infographic as a PDF is a quick and easy method to make it interactive. A downloadable version of your infographic gives your viewers the same convenience as PDFs of your blog posts, which they can access from any computer.
If you want your content to stand out among the thousands of blog writing services, white papers, and eBooks that are released every day, then you need to incorporate some form of interactivity. An audience can be educated, entertained, and engaged in a novel way with the help of interactive material.
An increase in website traffic, SEO ranking, lead creation, and follower engagement can be expected from using more interactive parts in your approach. There are far too many advantages to overlook. Interactive content projects that are well-planned in light of marketing goals tend to perform quite well.