5-Step Plan for How to Do Aso Keyword Research

There are millions of apps available on AppStore and PlayStore. People find apps very quickly with an App store search. It’s a fact that 69% of people download a new app every single day from the AppStore. 

But do you know how your app should be visible to your target audience? Yes, this is very requisite step that you must take after developing an app.

Apps that show purposefully to your target audience are not magie it is a strategic plan and timely procedure called ASO i.e AppStore Optimization. You may also use the ASO tools that will help you to track app's marketplace performance, analyze reviews, competition, gain insights, and more.

What is AppStore Optimization?

App Store Optimization is the strategy to raise mobile app exposure to increase app downloads from AppStore. Having a solid ASO strategy is important to grow your organic audiences as major traffic of AppStore is organic. Your ASO strategy will only work with proper ASO keyword Research. Let’s jump into how to find the proper ASO keywords. 

5 Major Steps to Find For How To Do ASO Keyword Research

1. Based on current performance, take out the master keyword sheet:

The first stage of ASO keyword research is the step to success or failure. Hence it is very important to analyze and decide the proper keywords. The Keywords must be the long tail and short tail both considering the value of your app and users' mindset. 

Completing your master sheet with proper keywords resources is also brainstorming and crucial. 

2. Compare Competitor Keywords: 

Comparing competitors keywords give you the path to success. There are many high demanding apps where there is many competition to reach to target audience. Thus there are so many high volume keywords of competitors which you should check and apply in your strategy.

If you get success in identifying gaps between competitors' keywords and yours than you will get automatically more boost for your app. 

3. Find the Best Volume Keyword:

Volume search plays a vital role in keyword research. Find out the keyword with more volume and on which competitors are not ranking. This is an effective easy solution for one to make it consider while taking ASO keyword research procedure. 

4. Prioritize Your Best Result-driven Keyword:

After taking out the master sheet your next step is to prioritize your best result-driven keyword with the following search volume and ASO metrics and conversion. After selecting the top most priority keyword than you must take out other secondary 10-15 keywords.

5. Track Your Performance and Plan Your Next ASO Integration:

After selecting prioritize keywords, your next step is to add keywords in the metadata. After all the evolution, you can track your performance and check out which keyword gives you the best result in the search appearance of AppStore.

After 2-3 weeks of analysis, change the plan and find your following ASO integration strategies. 

And here you have it––your 5-step keyword research plan! Remember that monitoring and analyzing are a constant part of the process. If you stick to the plan and prioritise optimisation, your ASO will reap the benefits.