The modern company depends on its ability to satisfy its customers. It is no longer discretionary to recognize and address consumer requirements; doing so is necessary for both survival and expansion. Companies must comprehend and satisfy client expectations to thrive in the cutthroat business climate of today. Customer feedback, once ignored, is now crucial for attaining success. It offers a direct link to customers' opinions, providing important feedback on product effectiveness, customer satisfaction, and areas for improvement.

Historically, customer feedback collection, assessment, and response were often inefficient and time-consuming. Nevertheless, the introduction of dedicated software and platforms has completely transformed how companies utilize this vital information. Through the automation and optimization of feedback procedures, these tools enable companies to promptly detect patterns, base decisions on data and ultimately provide outstanding customer interactions.

This article will examine the best 5 customer feedback software choices in 2024, assisting you in choosing the ideal feedback management tool to enhance your business and build enduring customer loyalty.

Types of Feedback to Collect

To gain a comprehensive understanding of your customers, consider collecting feedback from various sources:

Surveys: Targeted questions to gather specific information.
Reviews: Unprompted feedback from customers sharing their experiences.
Social Media: Monitor platforms for mentions and sentiment analysis.
In-App Feedback: Capture real-time insights within your product or application.

Each method offers unique perspectives, so choose the channels that best align with your audience and goals.

1. BrewSurvey

BrewSurvey is a data collection and mobile survey app that allows you to collect data, conduct surveys & gather feedback using mobile forms from anywhere, with and without internet connectivity. With features like sentiment analysis, skip logic, and response management, BrewSurvey helps you analyze customer and product experience.

Key Features

BrewSurvey is packed with features designed to transform raw customer feedback into actionable insights that drive business growth. Here's a glimpse of what this powerful customer feedback software offers:

Capture valuable customer feedback even in areas with limited or no internet connectivity. This ensures a comprehensive understanding of customer sentiment across all touchpoints.
Develop surveys that are closely tailored to your particular business objectives. Using BrewSurvey's easy-to-use survey maker helps you create engaging surveys that produce valuable responses.
Using the platform is easy for both those creating surveys and those responding to them. This ensures a smooth and efficient feedback collection process.
You can create surveys that engage participants and provide valuable information using the BrewSurvey maker.
Transform unprocessed data into usable insights by creating easy-to-understand and informative reports. Enable your team to make educated choices that improve customer happiness.

Effortlessly integrate BrewSurvey with your current tools and platforms to streamline processes and get the most out of your customer feedback.

Rating:

4.8/5

Free Option

BrewSurvey is the ultimate free customer feedback tool for creating questionnaires, polls, forms, and surveys.
You can also schedule a personalized demo to experience BrewSurvey’s capabilities firsthand.

2. Typeform

Typeform is a distinctive tool for managing customer feedback that sets itself apart with its conversational style. Typeform changes surveys into interactive conversations, rather than using traditional question-and-answer structures, to make providing feedback a more enjoyable experience for participants. This way of speaking frequently results in increased rates of finishing and more perceptive answers.

Key Features

Here are the main features offered by Typeform :

Create interactive forms that feel like natural conversations, increasing response rates and data quality.
Choose from a variety of pre-designed templates or build surveys from scratch to match your brand and goals.
Create dynamic surveys that adapt based on respondent answers, providing a personalized experience.
Incorporate images, videos, and other media to enrich the survey experience.
Connect Typeform with your favorite tools and platforms to streamline workflows.

Rating

4.5/5

Free Option

You get these features on our free plan: Unlimited typeforms. 10 questions per typeform. 10 responses per month.
Limited features in the free version

3. SoGoSurvey

One of the best free tools for gathering client feedback for companies of all kinds is SoGoSurvey. SoGoSurvey may thus be used indefinitely if you are using it for your small business and it grows.

Key Features

Here are the main features offered by SoGoSurvey:

Build a variety of survey types, including NPS, CSAT, CES, and custom surveys, to gather comprehensive feedback.
Create dynamic surveys that adapt based on respondent answers, enhancing data quality and relevance.
Collect feedback through various channels, including email, web, mobile, and kiosk.
Gain deep insights into customer sentiment with advanced reporting and data visualization tools.
Connect with popular CRM, marketing automation, and analytics platforms to streamline workflows.

Rating

4.7/5

Free Option

With SogoSurvey's free plan, you can send 15 surveys annually with a maximum of 100 responses each, and a maximum of 200 responses per year.

4. SurveyMonkey

SurveyMonkey is an excellent option for businesses of any size seeking to collect customer feedback. It is a welcoming platform that assists in survey creation, sharing, and analysis. SurveyMonkey provides a range of tools that streamline the process of gathering and evaluating customer input.

Key Features

SurveyMonkey offers a robust platform for creating, distributing, and analyzing surveys.
Use an easy drag-and-drop tool to make various surveys like NPS, CSAT, and personalized surveys.
Create different types of surveys, such as NPS, CSAT, and personalized surveys, using a simple drag-and-drop tool.
Access a wide selection of pre-made templates to speed up the process of creating surveys.
Obtain input via email, web, mobile, and embedded surveys.

Obtain in-depth understanding with sophisticated reporting and data visualization instruments.
Link up with common CRM, marketing automation, and analytics platforms.

Rating

4.6/5

Free Option

The Basic (free) plan provides unlimited surveys, with 10 questions and limited responses per survey or form. This plan, which always is free, is ideal for personal and casual surveys and forms with basic creation and analysis capabilities.

5. Refiner

Refiner is a flexible tool that helps businesses get feedback from customers. It provides valuable insights into customer sentiments. It supports various feedback strategies being designed for ease of use and adaptability. It improves customer satisfaction measurement and promotes ongoing improvements with its integration and advanced analytics features.

Key Features

Refiner facilitates seamless feedback management and collaboration, ensuring teams can work together effectively to address customer feedback.
It offers comprehensive NPS, CSAT, and CES surveys to gauge customer satisfaction and sentiment accurately.
Integrations with CRM and marketing tools allow businesses to simplify their feedback processes and improve their customer relationship management.
Refiner supports cross-channel feedback collection, enabling businesses to gather insights from multiple customer touchpoints.
Automation and routing features help in managing feedback, while personalized experiences and follow-ups ensure that customers feel heard and valued.

Rating

4.5/5

Free Option

Refiner provides a 7-day free trial, allowing you to explore its features. The free version includes essential tools, making it perfect for businesses to begin gathering customer feedback without initial costs.

How to Choose the Best Tool to Collect Customer Feedback

It is essential for business success to comprehend and address customer feedback. Choosing the most suitable customer feedback collection tool from the numerous options available can be overwhelming.

Define Your Feedback Goals

Before diving into options, clarify your objectives:

What kind of feedback do you seek (qualitative, quantitative, or both)?
Who is your target audience (customers, employees, or both)?
How will you utilize the feedback (product improvement, service enhancement, etc.)?
What is your budget for a customer feedback management tool, or are you considering using free customer feedback software?

Tips for Effective Feedback Collection

Make sure that surveys are short and interesting.
Provide rewards to motivate involvement.
Show the importance of feedback by taking action based on it.
Integrate various tools for a holistic perspective.
Choose the Right Customer Satisfaction Tools.

Conclusion

When it comes to customer feedback tools, BrewSurvey is a great option. Its capacity to gather data both online and offline, together with its user-friendly interface and sentiment analysis capabilities, make it a potent instrument for companies of all kinds. You can use BrewSurvey's insights to make data-driven decisions that improve customer happiness and spur business expansion.

You can try it for free or schedule a demo to explore the product.

Keep an eye out for important client comments that might be missed. Accept BrewSurvey now to see how it may revolutionize your company.

5 Best Customer Feedback Tools for 2024