4 Email Marketing Tips to Skyrocket Your Roi in 2023

Boosting your email marketing ROI in 2023

Email marketing is one of the most effective and affordable ways to reach your target audience, build relationships, and drive conversions. In fact, email marketing has an average ROI of $40 for every $1 spent. That’s impressive, right?

But how can you make the most of your email marketing efforts in 2023? What are the best practices and trends that you need to follow to get the best results?

In this blog post, you will learn four email marketing tips that will help you skyrocket your ROI in 2023. These tips are:

Segment your subscribers based on their interests, behavior, and preferences.
Use videos in your emails to increase engagement and clickthrough rates.
Optimize your emails for mobile devices.
Test your emails before sending them.

By following these tips, you will be able to create more relevant, engaging, and effective emails that will boost your email marketing performance and achieve your goals. Let’s dive in!

Segment your subscribers based on their interests, behavior, and preferences

One of the most important email marketing tips for 2023 is to segment your subscribers based on their interests, behavior, and preferences. Segmentation allows you to send more relevant and personalized emails to your subscribers, which can improve your open rates, clickthrough rates, and conversions.

How Email Marketing Compares to Other Industries in Terms of Average ROI

According to a study by Campaign Monitor , emails with personalized subject lines get a 26% boost in open rates. Another study by HubSpot Blog Research found that subscriber segmentation is the most effective email marketing campaign strategy, according to 78% of marketers.

So how can you segment your subscribers? There are many ways to do it, depending on the data you have and the goals you want to achieve. Some of the common segmentation criteria are:

Demographics: such as age, gender, location, income, etc.
Psychographics: such as interests, hobbies, values, etc.
Behavior: such as purchase history, browsing history, email engagement, etc.
Preferences: such as email frequency, content type, product category, etc.

For example, if you are an online clothing store, you can segment your subscribers based on their gender, style preferences, purchase history, and email engagement. Then you can send them different emails with products and offers that match their profile and needs.

By segmenting your subscribers, you can create more targeted and personalized email campaigns that will resonate with your audience and increase your email marketing ROI in 2023.

Use videos in your emails to increase engagement and clickthrough rates.

Another email marketing tip for 2023 is to use videos in your emails to increase engagement and clickthrough rates. Videos can help you showcase your products or services, tell stories, or educate your subscribers in a more captivating way.

According to a study by Martech Advisor , including videos in your email can increase clickthrough rates by up to 300%. Another study by Wistia found that video thumbnails in emails can boost clickthrough rates by 21.5%.

So how can you use videos in your emails? There are a few ways to do it, depending on the email platform and the video hosting service you use. Some of the common methods are:

Embedding the video directly in the email. This method allows your subscribers to watch the video within the email, without leaving their inbox. However, this method is not supported by all email clients, so you need to make sure that your video is compatible with the most popular ones.
Using a video thumbnail with a play button. This method creates an illusion of an embedded video, but when your subscribers click on the play button, they are redirected to a landing page where they can watch the video. This method is more widely supported by email clients, but it requires an extra step for your subscribers to watch the video.
Using an animated GIF or a static image with a play button. This method is similar to the previous one, but instead of using a video thumbnail, you use an animated GIF or a static image that represents your video. This method can help you capture your subscribers’ attention and entice them to click on the play button.

By using videos in your emails, you can create more engaging and effective email campaigns that will increase your clickthrough rates and conversions.

Optimize your emails for mobile devices.

A third email marketing tip for 2023 is to optimize your emails for mobile devices. Mobile devices are becoming more and more popular for accessing emails, so you need to make sure that your emails are mobile-friendly and responsive, so that they look good and function well on any screen size.

According to a study by Statista , there are 4 billion daily email users, and more than half of them use their smartphones to check their emails. Another study by Campaign Monitor found that smartphone users prefer to receive brand communications via email.

So how can you optimize your emails for mobile devices? There are a few best practices to follow, such as:

Using a responsive email design. A responsive email design adapts to the screen size and orientation of the device, so that your email content is displayed properly and legibly. You can use tools like Litmus or Email on Acid to test how your emails look on different devices and browsers.
Using a clear and concise subject line. A clear and concise subject line can help you grab your subscribers’ attention and entice them to open your email. You also need to consider that mobile devices have less space to display subject lines, so you need to keep them short and sweet. According to Convince & Convert , 82% of marketers send emails with no more than 60 characters in the subject line.
Using a single-column layout. A single-column layout can help you create a simple and clean email design that is easy to read and navigate on mobile devices. You also need to avoid using too many images, fonts, or colors that may distract or confuse your subscribers.
Using a clear and visible call-to-action. A clear and visible call-to-action can help you guide your subscribers to take the next step after reading your email. You need to make sure that your call-to-action is easy to spot and easy to tap on mobile devices. You can use a button instead of a text link, and place it above the fold or at the end of your email.

By optimizing your emails for mobile devices, you can create more user-friendly and effective email campaigns that will increase your open rates, clickthrough rates, and conversions.

Test your emails before sending them.

A fourth and final email marketing tip for 2023 is to test your emails before sending them. Testing your emails can help you find and fix any errors or issues that may affect your email performance and deliverability. Testing your emails can also help you optimize your email content and design for different devices, browsers, and email clients.

One of the study conducted by Litmus , testing your emails leads to higher ROI. The study found that brands that test their emails see an average ROI of $51 for every $1 spent on email marketing, compared to $37 for those who don’t test their emails.

So how can you test your emails before sending them? There are a few aspects that you need to test, such as:

Spelling and grammar. Spelling and grammar errors can make your emails look unprofessional and damage your credibility. You need to proofread your emails carefully and use tools like Grammarly or Hemingway to check for any mistakes.
Links and images. Links and images are essential elements of your emails, but they can also cause problems if they are broken or not loading properly. You need to check that all your links and images are working and pointing to the right destinations. You also need to use alt text for your images, in case they don’t load or are blocked by email clients.
Subject lines and preheaders. Subject lines and preheaders are the first things that your subscribers see when they receive your email, so you need to make sure that they are catchy and relevant. You also need to test how they look on different devices and email clients, and make sure that they are not cut off or truncated.
Layout and design. Layout and design can affect how your emails look and feel on different devices and email clients. You need to test that your emails are responsive and adaptive, and that they follow the best practices for mobile optimization. You also need to test that your fonts, colors, and images are consistent and compatible with different email clients.
Deliverability and spam score. Deliverability and spam score can affect whether your emails reach your subscribers’ inboxes or end up in their spam folders. You need to test that your emails comply with the spam laws and regulations, and that they don’t contain any spam triggers or blacklisted words. You also need to test that your sender name, sender address, and reply-to address are valid and trustworthy.

By testing your emails before sending them, you can create more flawless and effective email campaigns that will increase your deliverability, engagement, and conversions.

Conclusion:

Email marketing is a powerful tool to grow your business in 2023. By following the tips in this blog post, you can boost your email marketing ROI and achieve your goals. These tips are:

Segment your subscribers based on their interests, behavior, and preferences.
Use videos in your emails to increase engagement and clickthrough rates.
Optimize your emails for mobile devices.
Test your emails before sending them.

By applying these tips, you will be able to create more relevant, engaging, and effective emails that will resonate with your audience and increase your conversions.