Writing an email’s ending can be tricky — you want to leave a good impression, but you don’t want to come across as pushy or overbearing.
Having a great email ending is critically important for two reasons.
Firstly, it sends the message that you are truly invested in your interaction and want the recipient to take action.
Secondly, it conveys your message in the clearest and most concise way possible. If you can master the art of email endings, you’ll be able to craft a great response even in the most challenging cases.
In this guide, we’ll outline the best ways to write your email’s ending, and help you avoid common mistakes that can damage your relationship with your recipients.
Keep reading to learn how to write better email endings that will make your interactions more effective!
End email with a P. S. or additional P. S. S.
The postscript or P.S is a very important part of your email creation process.
Most content writers simply overlook this feature and tend to close off the email with a short thank you etc.
But this segment has a lot of influential significance.
This portion can be used to let readers know and remind them about the new information that will be shared in the next email whilst also directing your readers to check out your blog posts, YouTube videos, product promotions, etc.
A lot of people simply do not read the entirety of an email but the majority of them will scroll to the bottom to see what other snippets of information are available.
This will be your opportunity to direct them to wherever you need them to go.
⦁ Use this section to remind your readers of the main benefits or points of the email
⦁ Provide a link and Call to Action (CTA)
⦁ Offer a closing action or solution to entice them to take action
⦁ Share a guarantee, benefit, or discount that isn’t mentioned anywhere else
For example, if you’re promoting a unique service that relates to the readers’ needs, you can remind them in the postscript section of the unique discount that will only be available through the link you provide.
There are many different ways to approach this but you want to build up as much excitement and anticipation as possible.
You need to make sure that the actions you want your readers to take must align and relate to the specific or current topic being discussed inside the email you have just written.
An example is to write it like this:
If you act now you have the potential to be involved with and engage with like-minded people inside a thriving community of affiliate marketers that will show you step by step how to build a long-term and sustainable business in as little as 30 days.
But you need to act fast as the doors will be closing soon as the first 100 people who buy will get access to this life-changing training for a heavily discounted price.
Do you really want to let another 12 months go by wondering what if or are you going to make the decision to act NOW to be part of something that will give you all of the help, resources, skills, and guidance you will ever need to change your life for the better…!
So what are you waiting for? Act now before it is too late…!
This creates a sense of scarcity that forces readers to act due to the fear of missing out.
They will be emotionally driven at that moment to act as they do not want to miss out on this opportunity to acquire something that will benefit them and their lives.
Use and try out as many ideas as you can.
Find out what works and if readers don’t relate at first then that is ok.
Go back to the drawing board and keep tweaking your ideas until you craft something that hits home and appeals to the nature of your readers.
You’ll be glad you took the time to do this.
Create a Compelling Call To Action
Equally, the CTA (Call To Action) is the most important step aside from crafting an engaging hook for your emails’ titles and preview sections.
All of these additional steps are being put in place not only to just build intrigue and anticipation but primarily to guide or direct your readers to complete some sort of action.(Thats why its called Call to Action.)
If you are writing a series of emails to run a promotion of some kind, usually the first one or two emails you write will be hype messages that are mainly used to let readers know about something important that is coming their way very soon.
You will craft the messages in a unique way that builds anticipation and excitement to get them interested to find out more.
This process also helps you to gauge the readers that are interested (the ones who are clicking and opening your emails) from the ones that are not.
The emails you write after the hype period will continue to build on the anticipation while gradually introducing the product or service to your readers so they can know or have an idea of what it is about.
During the further emails you send, you will use this time to list the benefits of how valuable and useful it will be to them should they decide to use or invest.
This will be your opportunity to carefully and strategically place your affiliate links within specific sections of the text and you will drop subtle hints or reminders throughout these emails to click on the links to proceed to the next stage.
By clicking on the links, you will either send them to a landing page or review page or send them to the product or service page directly.
If a promotion is running for more than a few days, ideally you would set up an automation process inside of your email autoresponder program that will send out the exact emails to your lists at the exact times you designate.
You can create additional incentives where they can:
⦁ Receive additional bonuses only if they click on the link in your email (You will create and send them to a page where they can access the bonuses)
⦁ Create a short video review or tutorial documenting all of the benefits and features inside the product or program.
⦁ Send them to a written blog post you have created on your website
The goal of the process is to get readers to click on a link or take some form of action once inside of your email.
If people don’t get to open your first email, you can set up the process to write and send another similar email related to the initial message you sent earlier.
You want to be mindful not to just copy and paste the text from the original email as it will become truncated and the person receiving it at times won’t see it in their inbox and therefore would be considered a spam email.
So you want to take some time to carefully craft each and every email you write to ensure the best possible open rates and engagement from your readers.
If readers miss your first email, you can catch up with them using the resend message.
For many readers, life does get in the way, there are lots of distractions, etc so as long as you are being consistent with your messaging, there is a chance they will open and read what’s inside.
Every email you write must have a unique goal or specific purpose in mind, either to engage with your readers and build trust or to guide them to take direct action if running promotions, etc.
Conclusion
Writing effective email closing notes is essential for increasing your conversion rate and retaining customers.
One of the simplest ways to improve your email copywriting skills is by following these simple reminders: End your email with a P. S. or an additional P. S. S. and Create a Compelling Call To Action.
These messages should be designed to reinforce your main points and create a compelling call to action that will encourage your readers to take the desired action.
To learn more about email marketing and copywriting you can check my other blog, And also visit my website for more information.
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