10 Proven Strategies to Rank Higher on Bing

We all know Google is the search engine leader, but Bing remains a valuable tool for businesses trying to increase their online presence. It holds about 3.95% of the global search engine market share.

So, if you’re not optimizing SEO for Bing, you’re losing out on traffic and potential clients. Not sure how to get ahead of your competition and improve Bing ranking? Don’t worry! We’ve got you covered.

Read on to explore the top 10 proven strategies to rank higher on Bing and increase conversion rate.

10 Strategies to Rank Higher on Bing

Whenever we think of search engines, Google is the first name that comes to mind. However, Bing SEO optimization is still essential to reach more people. But how can you rank on Bing?

Let’s understand some proven Bing SEO strategies to improve your website ranking:

1. Optimize for Bing Webmaster Tools

First, set up Bing Webmaster Tools. It's similar to Google Search Console and it’s free. It helps you see how your website is doing and find ways to improve it.

Follow these steps to improve your Bing rankings:

Submit your sitemap to help Bing index your pages faster.
Fix crawl errors to resolve ranking issues.
Use performance reports to track traffic, keywords, and backlinks.

2. Use Exact Match Keywords

Bing has a different set of guidelines. It focuses on exact match keywords more than Google. If someone searches for “best cloud hosting services,” Bing is likely to rank pages that use that exact phrase. Variations may not rank as well.

Here are some Bing ranking factors to consider:

Use exact keywords in H1 and title tags.
Add exact keywords to URLs and meta descriptions.
Keep content natural and engaging.

3. Prioritize High-Quality Content

To improve ranking with Bing SEO optimization, having well-curated content is essential. Just like Google, Bing’s SEO services also focus on informative, engaging and well-optimized content.

Here are tips to optimize your content for Bing:

Write naturally with exact-match keywords, but keep it reader-friendly.
Use images, videos, and infographics to boost engagement.
Provide in-depth content that thoroughly answers user queries.

4. Utilize Social Media Signals

Social media impacts search engine rankings. Engagement can improve your Bing ranking. Having a strong presence on platforms like Facebook, Twitter, and LinkedIn helps Bing notice your content.

Keep the below points in mind to maximize reach:

Create shareable content like blogs and visuals.
Post regularly and engage with your audience.
Keep profiles updated and linked to your site.

5. Strengthen On-Page SEO

Bing watches closely how you structure your website content. Make sure to use good basic SEO practices like relevant keywords and clear headings - these traditional techniques still matter a lot for your Bing rankings.

Follow the below points to improve your on-page SEO for Bing:

Use exact-match keywords strategically.
Optimize meta tags for better clicks.
Improve readability with clear structure.

6. Improve Backlink Quality

One of the important Bing SEO tips is to include backlinks. However, it values quality over quantity. It views backlinks as a powerful ranking factor as long as they come from reliable and authoritative sources.

Here's how to create Bing-friendly backlinks:

Prioritize backlinks from high-authority sites.
Earn credible links through guest posting.
Use internal links for better navigation.

7. Enhance Local SEO with Bing Places

Updating your Bing Places profile can improve your local rankings. It works like Google My Business, helping people find you on maps and in searches. A complete profile makes it easier for customers to discover your business.

Here's how to improve your local SEO on Bing:

Claim and verify your listing with accurate details.
Use local keywords in your description.
Encourage positive customer reviews to boost rankings.

8. Ensure Mobile-Friendliness

People majorly use smartphones to look for anything online. Bing SEO optimization favors those websites that provide a smooth and hassle-free mobile experience to users. You can lose major valuable traffic and clients in case your site isn’t mobile-friendly.

Follow the below steps to make sure your site is mobile-ready:

Use responsive design to adjust your site to different screen sizes automatically.
Improve loading speed with compressed images and caching.
Simplify navigation so users can find what they need without any issues.

9. Implement Schema Markup

Bing prefers structured data as it helps the search engine understand your content better. It’s when you can implement Schema Markup, a type of microdata that improves your website information and makes it visually appealing in search results.

Here’s how Schema Markup can help you rank higher on Bing:

Schema Markup enhances visibility with rich snippets.
Boosts click-through rates with eye-catching results.
Helps Bing better understand your content for higher rankings.

10. Boost Site Speed & Security

A slow and unsafe website negatively impacts users and Bing’s keyword ranking system. Bing favors websites that load quickly and offer a secure surfing experience. Plus, speed and security are unavoidable for higher results.

To maximize both, follow these steps:

Compress images, use a CDN, and enable caching for faster load times.
Secure your site with HTTPS, a Bing favor SSl-certified website.
Fix broken links to maintain user trust and improve rankings.

How Bing’s Algorithm Works?

Both Bing and Google search engines consider relevance, authority and user experience but, Bing ranking factors give more weightage to elements that can impact your website.

Here’s how:

Bing prioritizes keyword usage, user engagement and well-structured content.
Unlike Google, which relies on AI-driven interpretations, Bing favors exact-match keywords and traditional SEO strategies.

It implies that incorporating keywords naturally in your content can greatly impact rankings.

Key Comparison Between Bing SEO vs Google SEO

If you only focus on Google for SEO, you could lose traffic from Bing SEO optimization. Both search engines are similar, but their ranking algorithms differ.

Let’s understand it with the comparison between Google vs Bing in brief:

Concluding Thoughts

We’ve covered the most effective strategies to help you optimize SEO for Bing and rank higher. By now, you must understand how Bing’s ranking factors differ from Google's and how to improve your website’s visibility. These strategies will help you:

Improve search rankings
Drive more organic traffic
Strengthen online authority

Using these Bing SEO tips can help your business stand out. But consider partnering with SEO experts who know Bing's algorithm well. Let them handle the technical stuff while you focus on running your company.