Are you a small business looking to increase your Twitter followers and reach a wider audience? Look no further! In this article, we will provide you with 10 insightful Twitter statistics that can help you improve your Twitter strategy and grow your Twitter followers.

Statistic 1: Tweets with images receive 150% more engagement than those without.

Including images in your tweets can significantly increase engagement and help you stand out in a crowded feed. Consider using high-quality images that are relevant to your brand and messaging.

Statistic 2: Twitter users send over 500 million tweets per day.

With so much content being shared on Twitter, it's important to create tweets that are engaging and relevant to your audience. Consider using Twitter's poll feature to ask your followers for feedback or to gather insights on their preferences.

Statistic 3: Tweets with hashtags receive 2x more engagement than those without.

Using hashtags in your tweets can help increase their visibility and reach a wider audience. Consider using relevant hashtags that are popular in your industry or that align with your brand values.

Statistic 4: 80% of Twitter users access the platform on mobile devices.

With the majority of Twitter users accessing the platform on mobile devices, it's important to create tweets that are optimized for smaller screens. Consider using short, concise language and avoiding long blocks of text.

Statistic 5: Twitter users watch over 2 billion videos per day.

Video content is becoming increasingly popular on Twitter, and it's a great way to engage your audience and showcase your brand. Consider creating short, engaging videos that highlight your products or services.

Statistic 6: 67% of Twitter users are more likely to buy from brands they follow.

Twitter can be a powerful tool for driving sales and revenue for your small business. Consider using Twitter to showcase your products or services, and to engage with potential customers.

Statistic 7: The best time to tweet is between 8am and 10am on weekdays.

Tweeting during peak times can help increase the visibility of your tweets and reach a wider audience. Consider scheduling your tweets in advance to ensure they are published during peak times.

Statistic 8: Twitter ads can reach over 542 million users worldwide.

Twitter ads can be a great way to reach a wider audience and increase your Twitter followers. Consider using Twitter's targeting options to ensure your ads are seen by users who are likely to be interested in your products or services.

Statistic 9: 79% of Twitter users are more likely to recommend brands they follow.

Twitter can be a powerful tool for building brand loyalty and advocacy. Consider using Twitter to engage with your followers, respond to their questions and concerns, and showcase your brand's personality.

Twitter users are more engaged with ads than users on other social media platforms. Consider using Twitter's ad formats, such as promoted tweets or video ads, to engage your audience and drive results for your small business.

Frequently Asked Questions

How can I increase my Twitter followers?

To increase your Twitter followers, consider creating high-quality content that resonates with your audience, using relevant hashtags, and engaging with other users in your industry. Additionally, consider using Twitter ads to reach a wider audience and promote your brand.

What is the best time to tweet?

The best time to tweet is between 8am and 10am on weekdays. However, it's important to consider your audience and their behavior on Twitter when scheduling your tweets.

How can I use Twitter ads to increase my Twitter followers?

Consider using Twitter's targeting options to ensure your ads are seen by users who are likely to be interested in your products or services. Additionally, consider using follower ads to encourage users to follow your brand.

How can I measure the success of my Twitter strategy?

Consider using Twitter's analytics tools to track your engagement rates, reach, and follower growth. Additionally, consider setting clear goals for your Twitter strategy and measuring your progress towards those goals.

10 Insightful Twitter Statistics for Small Business to Grow